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Reliance Plant Hire - A brand from the ground up

A complete identity and high-performance website built from scratch - designed to look professional and generate enquiries.

WebsiteBranding

Industry

Construction & plant hire

Timeline

~3 weeks

Year

2026

Services

Brand identity, Web design, Development, Conversion

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Overview

Reliance had the fleet and the reputation, but nothing digital to match. We built the identity from zero and wrapped it in a fast site that puts equipment, contact options and quote requests front and centre.

The brief

Develop a complete brand and modern website that establishes a professional presence, showcases the equipment and makes requesting a quote effortless.

The approach

Logo, palette and visual identity first, then a bold, construction-inspired site with clear calls to action, click-to-call and WhatsApp integration throughout.

The outcome

A cohesive brand and an online presence that reflects the quality of the business - with multiple fast routes to an enquiry.

Branding

A closer look at the identity - from the logo through to how it shows up across the business.

Reliance Plant Hire business cards
Reliance Plant Hire email mockup
Reliance Plant Hire hi-vis workwear

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Esther Calek